Social media has given celebrities unprecedented reach and influence over the public and brands are paying big bucks to leverage it.
According to a recent report from Instagram scheduling tool Hopper HQ, a single promotional post from Kylie Jenner costs an advertiser $1 million. Let that sink in for a moment – a million bucks in exchange for a single social media post.
Singer Selena Gomez, who has more than 138 million followers (significantly more than Jenner’s 110 million), is able to command $800,000 per Instagram post while soccer great Cristiano Ronaldo pulls in an estimated $750,000 per promotional post.
Rounding out the top five Instagram earners are Kim Kardashian at $720,000 per post and Beyonce Knowls at $700,000 a pop.
The top eight earners all have a following of at least 100 million users.
Perhaps equally as impressive is the ability of non-celebrities – true Internet influencers – to earn a living online. Makeup artist and influencer Huda Kattan, for example, can reportedly command about $33,000 per post while YouTube personality Zach King can nab $30,000 per post. An Instagram post from Logan Paul, meanwhile, is said to be worth roughly $17,000.
Lead image via Elija O’Donell, Unsplash